
What happened to iriver? A question that many of us ask, but most of us don't have an answer for. When you study your history of DAP manufacturers who had a U.S. presence from the year 2000 on, you'll see iriver popping in with their iFP series of flash players. These players were very well made, had great sound quality and were, at the time, on the "cutting edge". In October 2003, iriver released the iHP-100 Series, its first hard drive based players, and with a cornucopia of features including, optical in/out and fm radio, they were a hit with audio fans.
In 2004, iriver followed up the iHP-100 series with the H300 series. While this new player featured the same HDD sizes, it included a color lcd display (arguably a first for a digital audio player) but failed to really improve on the now H100 series other than the color screen. Player size remained the same if not a little thicker and the UI experience was disappointing. It's also important to understand that during this time period, iriver was the largest and most popular portable audio manufacturer in Korea. This should have lent itself to improved development and design but unfortunately did not seem to have any effect on what happened in the U.S. market.
From the beginning of 2004, I had built a solid relationship with several iriver Korea employees including their Accessories Dept. Manager and their Web Dept. Manager. I was also invited and attended a user gathering in Seoul, Korea in July 2004. Exciting times for sure and all the time providing feedback from this community on what could be done differently or better. In 2005, iriver released the H10/20 series of flash/hdd players and again failed to impress with buggy firmware and hardware. Also notable was the continued lack of capacity in a market that was starving for more storage and being given what they wanted by competitors such as Apple, Cowon and Creative. This trend continued until 2006 when we finally got wind of the clix and clix 2 players. Small and well designed flash players with the latter having an AMOLED screen and a LOT of potential. Again, from all angles and many emails, I begged iriver to up the capacity for the American market and compete price wise with the competition.
The clix arrived, small and chubby with it's unique "d-click" navigation and a couple of cool accessories but, we all wanted and waited for the clix 2. When the clix 2 arrived it was going to be a masterpiece. Again, iriver took a great design and concept and dropped the ball by maxing the clix 2 out at 8GB of flash storage. Not a bad amount but, at a time when 16GB was starting to be the norm and users are begging for more, iriver wouldn't deliver. It is sad but the clix 2 was the last hurrah for iriver in the U.S. Players since such as the P7 have failed to garner attention, not only here, but anywhere.
iriver, if you are listening or reading... it could have been so much better, so much more. Listen to your customers!
Yeah, those things don't last long around here when they become available....
iriver H120 (iHP-120) Limited Availability
BBD on 03-19-2010